( CBS Evening News with Dan Rather ) Ed Bradley, Bill Whitaker; 06-01-2001

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED. BRADLEY:

As America`s workforce ages, workers increasingly encounter an unpleasant truth. Many employers want more than hard work. They also want a youthful image, one available through surgery. And as Bill Whitaker reports in tonight`s "Eye on America," it no longer requires a star on your dressing room door. (BEGIN VIDEOTAPE) BILL WHITAKER, CBS CORRESPONDENT (voice-over): In Hollywood, where growing old gracefully is unheard-of, some of the most creative artists aren`t the ones on the red carpet. It`s their plastic surgeons. A lift here, a tuck there is a way of life, and not just in Hollywood these days. Life partners Jackie Callan (ph) and Gary Baldassar (ph) of Beverly Hills say everybody`s doing it. JACKIE CALLAN: I`ve got girlfriends who have now gone for breast lifts, liposuction... GARY BALDASSAR: And tummy tucks. CALLAN: ... a tummy tuck... BALDASSAR: Nose. CALLAN: No, well, the nose was for my future daughter-in-law for her wedding gift. WHITAKER:

They`re part of the latest trend, cosmetically enhanced couples. Jackie`s had botox injections -- that`s botulism toxin - - to erase forehead wrinkles, collagen injections, a nose job, breast implants. Gary`s had his nose fixed. BALDASSAR: My next procedure will be liposuction around the hate handles, I call them, not love handles. CALLAN: I think it`s wonderful, and plastic surgery is so out of the closet. It used to be everybody felt you had to hide it. And that`s so ridiculous. WHITAKER (on camera): OK, this is Beverly Hills. But plastic surgery is changing the face of America. Take a look at these numbers. Procedures are up more than threefold nationwide since 1992, from Omaha to Iowa City, even buttoned-down Boston. (voice-over): For retired workers 63-year-old Jan Russio (ph) and her husband, Tony, 65, don`t want to look old when they feel... JAN RUSSIO: Thirty. No, I feel young inside.

I -- you know, and I say how -- I`m 63, it`s a number. DR. SHELDON SEVINOR, PLASTIC SURGEON: ... so you don`t have all that excess skin. WHITAKER: Jan had her eyes lifted and wrinkles chemically peeled away. Tony had a facelift. They were so pleased they went back under the knife together to smooth his eyes and plump her lips. TONY RUSSIO: We`re both aging. We can`t get away from that. Like she said, I do it for you, you do it for me, we do it for each other. SEVINOR: There`s 72 million baby boomers out there that feel more active and more vital than ever before, and they want to look their best. WHITAKER: Or feel they have to.

Thirty-nine-year-old Mitch Burmeister (ph) says he lost two acting jobs because of bags under his eyes. Now an L.A. contractor, he says he`s tired of clients saying he looks tired. MITCH BURMEISTER: I got to look like I`m on top of the game. WHITAKER: So he`s getting his eyes done. DR. HARVEY ZARUM (ph), PLASTIC SURGEON: I`m just marking your natural fold. WHITAKER: His doctor, Harvey Zarum, says more and more men cite economic pressures to surgically remove the years. ZARUM: The issue of age is a real factor, because there`s a dominance of youth in the business world. WHITAKER: With the economy now sagging and millions of baby boomers succumbing to the ravages of time, the number of Americans seeking surgical rejuvenation, a million a year already, is bound to keep growing. This is one boom that shows no sign of going bust. In Beverly Hills, this is Bill Whitaker for Eye on America. (END VIDEOTAPE) (COMMERCIAL BREAK) BRADLEY: One of the stars of television`s golden age has died, Arlene Francis, a Broadway actress most Americans came to know her on the TV game show "What`s My Line?" Beginning in 1950, it was a Sunday night fixture here on CBS for 17 years.

It had a celebrity panel that tried to guess contestants` occupations. (BEGIN VIDEO CLIP, "WHAT`S MY LINE?") ARLENE FRANCIS: You work for some branch of a government? UNIDENTIFIED WOMAN: Yes. FRANCIS: Ours, I hope? UNIDENTIFIED WOMAN: Yes. (END VIDEO CLIP) BRADLEY: In recent years, Arlene Francis had been ill with Alzheimer`s disease. She was 93 when she died in San Francisco. "What`s My Line?" was barely a year old when this mischievous kid burst onto the funny pages in 1951, "Dennis the Menace." His creator, Hank Ketcham, died today at age 81. Ketcham said his own son, Dennis, was the inspiration for the comic strip character. That`s THE CBS EVENING NEWS. Bob Schieffer will be along Sunday morning with "FACE THE NATION." Then Sunday evening... (BEGIN VIDEO CLIP) BRADLEY (voice-over); She would have been a model, but she opted to be a preacher, not a bad choice considering her father is Billy Graham. "60 MINUTES," Sunday. (END VIDEO CLIP) For Dan Rather, I`m Ed Bradley, CBS NEWS, in New York. Have a good weekend. Good night. END